Why Now Could Be the Right Time to Sell
Falling mortgage rates are encouraging buyers to take action again.
Data shows that buyer demand surged when mortgage rates reached a new low for 2025. The Mortgage Bankers Association (MBA) reports a 23% increase in home loan applications compared to the first week of September last year.
If you’ve been holding off on selling—or your listing recently expired due to a slow market—now is the time to reconsider. Buyer demand is at its highest since July, and this window won’t last.
Falling Rates Spur Buyer Demand
The 30-year mortgage rate fell to 6.13% earlier this month, its lowest level since October 2024. This decline comes amid weak job growth and other economic signals, fueling speculation that the Federal Reserve may cut the Federal Funds Rate several times this year. As markets anticipate these Fed actions, mortgage rates are dropping, creating an opportunity for more buyers to enter the market.
Today’s buyers are carefully weighing every factor to make homeownership more affordable, making them highly responsive to even small changes in mortgage rates. Simply put: as affordability improves, buyer demand rises (see graph below).
This is a shift you’ll feel—and it’s positive. Buyer demand had been relatively flat since last year, but falling rates are driving more activity.
What You Should Know
If you’re thinking about moving, now is the time to pay attention to the market and leverage these key opportunities. Maybe your listing expired earlier this year without offers, or you held off on selling, assuming buyers weren’t active. This is your signal—they’re returning. While it’s not the massive surge seen a few years ago, this could be your window to act.
Here’s your opportunity: list now while buyer activity is increasing and before more homes hit the market in your neighborhood. Acting early gives you a head start on the competition, since many homeowners may not respond to this shift for some time.
If you wait, you might see more buyers as rates dip—but more sellers will enter the market too. Is that a risk worth taking?
A trusted Benson & Mangold agent can help you evaluate your home’s value, refine your pricing strategy, and ensure it catches the attention of serious buyers ready to act.
The Takeaway
Buyers are closely watching rates, considering their options, and beginning to take action. If you’re planning to sell, now could be your opportunity to get ahead.
Ready to showcase your home to the right buyers at the perfect time?
Connect with a Benson & Mangold agent to walk through each step and make the most of this moment.
